Tag Archives: Branding

Keeping It Real: Don’t let fear make your decisions

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut. 
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5 ways to stay on the right side of the law

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Compliance might not be a sexy topic, but making sure that you’re following the rules (and keeping the receipts) could save you huge amounts of time and money in the event of any disputes. Here are five best-practice tips to get you thinking like a reg… Continue reading →

Best practices on building your digital brand

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading →

Keeping It Real: Don’t take half measures

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how to give your business your all in 2020. As we move into the new year, make a resolution not to do anything in half measures. Continue reading →

Agent/broker perspective: Complying with new branding and marketing regulations

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In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading →

Dear Marketing Mastermind: What content should be on my website?

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As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading →

How to become the go-to agent in your neighborhood

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The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading →

What to do when bad behavior threatens to tarnish your brand

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How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage offic… Continue reading →

The Real Word: Redfin’s publishing buyer’s agent commissions

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, now all Redfin-listed homes will publicly display the commission that sellers are offering to buyer’s agents. Continue reading →

Keeping It Real: Why it’s time to kill vanilla

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading →