How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes. Continue reading

Marketing listings through qualified buyer financing options

For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever’s Luke Babich shares a few programs and options to know about. Continue reading

Meet Alex 4o: The new, powerful AI business partner agents need

The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading

Ullman Group launches into luxury with aid from Christie’s Real Estate

A collaboration with Christie’s International Real Estate Sereno has helped Ullman Group founder Cody Ullman get his new niche luxury brokerage off the ground and gain a foothold in California Continue reading

Woodward Realty Group merges with Corcoran Baer & McIntosh

With the merger, 26 agents will join Corcoran Baer & McIntosh, bringing the combined firms’ agent count to 130 across seven offices in parts of New York and New Jersey. Continue reading

How are you preparing for upcoming industry changes? Pulse

With settlement approvals and impending rule changes, we’re wondering, what steps are you taking (if any) to get ready? Continue reading

Sitzer judge indicates his support for proposed NAR settlement

Judge Stephen R. Bough said payouts and practice changes in NAR’s deal, added to those in the Keller Williams, Anywhere and RE/MAX settlements, represent “substantial benefits” for sellers. Continue reading

Agents say their brokerage has their back amid commission chaos

The NAR settlement shook the industry, but agents overwhelmingly told the Inman Intel Index they believe their brokerage has been an effective ally. It’s a big win for brokerage training efforts. Continue reading

Virtual to brick-and-mortar: 5 brokerage models made for 2024

Take into account the way you like to work, your level of expertise and your desire for collaboration when considering the brokerage model that works best for you and your business.  Continue reading