Consumers reflect shifting market: Here’s what you should know

Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae’s latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool. Continue reading

Want to level up in 2022? 5 ways to approach growth

If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn’t, what could’ve used a little improvement — and then start carving your path to growth one step at a time. Continue reading

Compass acquiring third title company in less than a month

The fast-growing brokerage will pick up CommonGround Abstract, which serves Pennsylvania and New Jersey. The deal highlights Compass’ aggressive acquisition strategy. Continue reading

Stick to the script: How to persuade like a top producer

Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading

Pulse: What’s your top marketing tip for luxury listings?

How can luxury agents differentiate themselves through marketing? That’s what we’re hoping you’ll help us answer this week. What do you think is the No. 1, most effective and tried-and-true tip when it comes to marketing luxury listings? Continue reading

Lockup period is over for Compass. Will investors stick around?

The largest investors in Compass, namely SoftBank, can now sell their shares thanks to the end of a 180-day lockup period. Here’s what their actions could mean for the brokerage’s future. Continue reading

5 ways to bring a stale listing back to life — without a price reduction

Listing not getting enough traction? Well, the good news is that there’s a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider. Continue reading

Pulse: The new marketing strategies you’re trying in 2022

From leveraging Instagram’s nifty Reels feature to introducing interactive floor plans, here’s how our readers are spicing up their marketing plans for 2022. Continue reading

Berkshire Hathaway franchise network adds Tennessee brokerage

Tennessee’s Lakeside Real Estate Group will do business under the Berkshire Hathaway HomeServices brand, the franchise network announced. Continue reading

Howard Hanna Jr., founder of real estate powerhouse, dead at 101

Howard Hanna Real Estate Services founder Howard Hanna, Jr. has passed, according to a family announcement. HHRES is the largest family-owned and operated brokerage in the U.S. Continue reading