6 creative strategies to refresh your marketing now 

Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading

The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

6 tips for avoiding lawsuits, legal fees and court in real estate

Here are six common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross. Continue reading

The good, the bad, the ugly: What to know before you buy an Airbnb

Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market. Continue reading

10 reasons you should live in your 1st investment property

In a market that is challenging even to the most experienced house flippers, living in your first real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes. Continue reading

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading

Want to close more deals? Learn to speak your clients’ language

Trainer Bernice Ross breaks down the four DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal. Continue reading

To team or not to team? 10 things you must know as you decide

Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team. Continue reading

5 reasons marketing your listings to other agents still wins deals

A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes. Continue reading