Tag Archives: BrokerageUp

10 tips for having the best holiday season ever

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As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season. Continue reading →

8 reasons you should never recommend a 50-year mortgage

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A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments. Continue reading →

Boomers may experience these brutal surprises when they move

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Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading →

10 compelling reasons that your buyers should purchase now 

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Help your buyer clients achieve their goals before the year ends, trainer Bernice Ross writes, and start 2026 strong with a commission check in your pocket. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

‘Is it cheaper to rent or buy today?’ How to answer that question

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Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading →

The 7 must-have real estate sales success fundamentals

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Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading →

Your real estate listing isn’t selling? Consider these 5 factors

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If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading →