Tag Archives: building a brand

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

8 essentials to give your brand the ultimate curb appeal

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Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading →

Beyond design: 3 ways to fully leverage your brokerage brand 

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Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business. Continue reading →

Keeping It Real: Don’t let fear make your decisions

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut. 
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Keeping It Real: Don’t let fear make your decisions

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your gut. 
Continue reading →

How to build brand awareness as a newbie agent

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Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading →