Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading

Feds bust real estate execs in $25.9M scheme against homeless

Real estate developers Cody Holmes and Steven Taylor have been accused of defrauding a program that funds affordable housing projects and are now facing decades in federal prison. Continue reading

A 7-home estate and a former talk show host’s Montecito hideaway among September’s priciest sales

Last month’s most expensive luxury home sales include an oceanfront showplace you just can’t build anymore and a celebrity ex-pat’s former residence. Continue reading

Lesson Learned: Real estate apprenticeship is the answer to new agent retention

Find out more about broker-owner Courtney Poulos’ journey and what she thinks new agents need most from the industry. Continue reading

Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back

Compass CEO Robert Reffkin took aim on social media at user agreements for the nation’s largest multiple listing service. In an open letter shared with Inman and other media outlets, CRMLS’ CEO calls it “misinformation.” Continue reading

Bring your own baby: How I turned an open house into a baby rave

Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading

What robot umpires teach real estate agents about their jobs

Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm. Continue reading

How to help sellers prepare to list a tenant-occupied property

Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand. Continue reading

An interactive look inside the new-inventory run that’s losing steam

In its recurring series of interactive maps and charts, Inman’s data team brings hyperlocal listing data to real estate agents and brokerage leaders. Continue reading

Selling a property with tenants living in it? Here’s what to know

Understand that the home may not always look perfect, Cara Ameer writes, and you will have to roll with the punches as they come during the showing and sales process. Continue reading