Tag Archives: Columns

Broker Spotlight: Mary Sherer, ERA Crossroads

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Learn more about this Indiana broker-owner, and find out about the “disastrous” experience that pushed her to get her real estate license and become a true residential expert. Continue reading →

‘The fever has broken’: Action steps for agents after rate cuts

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An environment where the fed funds rate is being cut instead of raised has historically been better for the real estate industry. Now is the time for agents to become the resource for information and professionalism. Continue reading →

This hidden barrier is blocking you from achieving real estate success 

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Whether you characterize them as “reasons” or “explanations,” excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance. Continue reading →

How to protect your data, devices and clients when on Wi-Fi

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When you’re on the go, and using public Wi-Fi, you can open yourself up to security breaches. Security expert Robert Siciliano offers best practices for protecting yourself and your information. Continue reading →

Boost your local SEO with unique, community-specific content

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Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading →

Mom-and-pop flippers make the dream of homeownership a reality

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Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading →

6 business basics every real estate agent must learn

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Running a successful business isn’t just about the big things, coach Verl Workman writes. Often, it’s about the small, incremental habits that add up over time. Continue reading →

12 key steps for creating confident and effective buyer consultations

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With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading →

5 steps to crafting a winning buyer presentation

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Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading →