Tag Archives: Columns

5 telltale signs an agent has ‘commission breath’

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An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading →

Being found in the age of AI: The collapse of the ‘I’m the best’ era

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Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading →

What high-performing real estate agents do differently from the rest

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Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here’s what the top performers do differently. Continue reading →

Attention listing agents: ‘Buyer beware’ won’t prevent a lawsuit

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Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties. Continue reading →

NAR Code of Ethics Articles and SOPs new agents overlook most

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You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it’s where your career begins, coach Darryl Davis writes. Continue reading →

It’s not a culture problem. It’s a leadership problem

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Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading →

It’s not a culture problem. It’s a leadership problem

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Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

Leadership misalignment is the hidden real estate career killer

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Comments Off on Leadership misalignment is the hidden real estate career killer

Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts. Continue reading →

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →