Tag Archives: Columns

Exiting real estate: How sellable is your business?

By | | Uncategorized
Comments Off on Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading →

Lesson Learned: Honesty is everything

By | | Uncategorized
Comments Off on Lesson Learned: Honesty is everything

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

Expectations vs. reality — don’t set yourself up for failure

By | | Uncategorized
Comments Off on Expectations vs. reality — don’t set yourself up for failure

It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading →

Are open houses worth it? How to ensure they’re not time-wasters

By | | Uncategorized
Comments Off on Are open houses worth it? How to ensure they’re not time-wasters

Regular contributor John Giffen used to think open houses were useless, but he has since become a convert. With the right planning and organization, he believes you can make an open house a win for both you and your clients. Here’s how. Continue reading →

The Real Word: Are you ready to get out of real estate?

By | | Uncategorized
Comments Off on The Real Word: Are you ready to get out of real estate?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz  to find out if they are retirement-ready. Continue reading →

Talkin’ ’bout my generation: How to market to your client’s stage in life

By | | Uncategorized
Comments Off on Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading →

You’re the worst! 15 lessons I’ve learned from bad salespeople

By | | Uncategorized
Comments Off on You’re the worst! 15 lessons I’ve learned from bad salespeople

I’ve learned how not to conduct an in-home appointment with prospective clients from the worst salespeople who have visited my home. Here I spread the wealth of my painfully gained knowledge. Continue reading →

Say it ain’t so: The 2 toughest things to say to clients

By | | Uncategorized
Comments Off on Say it ain’t so: The 2 toughest things to say to clients

Throughout my real estate career, I’ve found there are two small phrases that are at the same time both the most powerful — and the most difficult — words you can say to a client. Continue reading →