Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading

Mom-and-pop flippers make the dream of homeownership a reality

Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading

6 business basics every real estate agent must learn

Running a successful business isn’t just about the big things, coach Verl Workman writes. Often, it’s about the small, incremental habits that add up over time. Continue reading

12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

Is that big Fed rate cut a cure-all for the mopey market? The Download

With this week’s half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving. Continue reading

The worst of the storm is over. Time to make waves: Ginger Wilcox

We’ve weathered the worst of our industry’s perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it’s time to get geared up for what’s next. Continue reading

Truths, frustrations, rate cuts: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Numbers you should know with Windermere Economist Jeff Tucker

In this exclusive video series on Inman, Windermere’s Principal Economist Jeff Tucker illuminates the latest stats, reports and numbers you should know. This week: The Fed’s latest rate cut. Continue reading