The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading
That viral tax hack might tank your business, CFP Amanda Neely writes. Here’s how to tell the difference between entertainment and actual financial guidance and why your follower count won’t save you. Continue reading
Accountability and genuine transparency are still missing from NAR’s communications, coach Darryl Davis writes, and Realtors deserve better. Continue reading
Diversity isn’t a flaw in the American experiment, Darryl Davis writes. It’s the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream. Continue reading
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about. Continue reading
In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business. Continue reading
Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need. Continue reading
Before making a decision about Realtor membership, Darryl Davis writes, consider how foundational the National Association of Realtors is to who we are as professionals. Continue reading
In an industry obsessed with being “always on,” Molly McKinley writes, these monastics are demonstrating something agents desperately need to relearn. Continue reading