Tag Archives: Cost per acquisition

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

You’re broke because you don’t track these 3 lead-gen metrics

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When you start tracking these three lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle. Continue reading →

5 ways to cut your marketing spend (without losing leads)

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Josh Ries offers strategies to help you create a leaner, more efficient real estate business without cutting into your lead generation or hampering growth. Continue reading →

What every agent should know about marketing metrics

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Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading →