How to find the right CRM for your production level

Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out … Continue reading

New company uses data to match luxury properties and buyers

A new company is building a system that will use data and artificial intelligence to match high-end properties with lifestyle preferences and hobbies. Continue reading

Pipeline problems? Get back on track with these 5 lead gen tips

All agents go through ups and downs in their careers. Part of staying afloat is knowing where your next client is coming from. When you feel a dry spell coming on, stick to these reliable lead generation strategies to stay on track. Continue reading

4 ways to personalize your service using your CRM

How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches wit… Continue reading

How transactions can reinvent the client experience

Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need … Continue reading

Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it’s equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert.  Continue reading

Lone Wolf launches transaction management platform

Lone Wolf is set to announce a new two-way transaction and back office integration software at Realogy’s RGX conference today in Las Vegas.  Continue reading

LionDesk launches text message-based lead conversion assistant

LionDesk announced has launched a new, tech-powered lead qualification tool that will chat with potential homebuyers and sellers via text message. Continue reading

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading