Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it’s equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert.  Continue reading

Lone Wolf launches transaction management platform

Lone Wolf is set to announce a new two-way transaction and back office integration software at Realogy’s RGX conference today in Las Vegas.  Continue reading

LionDesk launches text message-based lead conversion assistant

LionDesk announced has launched a new, tech-powered lead qualification tool that will chat with potential homebuyers and sellers via text message. Continue reading

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading

EXCLUSIVE: Compass scoops up Contactually, CRM-maker beloved by rivals

Compass is set to acquire Contactually, a cloud-based real estate software company with one of the industry’s leading customer relationship management (CRM) systems. Contactually’s team of 32 engineers will join Compass’ 270-person tech team to further… Continue reading

Here’s how RE/MAX plans to end consumers’ Zillow addiction

RE/MAX will begin previewing its forthcoming end-to-end real estate platform for agents and consumers this week at its R4 conference in Las Vegas. Continue reading

What wins the broker tech battle – exclusive interview

There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading

Tech, teams and the total cost of competing

On the heels of Inman Connect, I’ve never been more certain that big money is not the solution to simplifying the real estate ecosystem and improving the customer journey. The hostility between industry leaders is escalating. Continue reading

RE/MAX says new agent tech platform will be ‘best to market’

Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brok… Continue reading