Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading

How to convert renters into buyers in 2026

Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading

Dunbar’s Number explains why average agents stay average

Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here’s why that’s not enough to sustain a real estate business today. Continue reading

Here’s the real secret to increasing your lead conversion rates

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading

5 lead-generation metrics you must review before 2026 begins

These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading

The IDX lie agents still believe: 5 common misconceptions about real estate websites

If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it. Continue reading

Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading

Dispatches from NAR NXT as real estate grapples with AI

NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading

10 tips for having the best holiday season ever

As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season. Continue reading