5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading

Will home sales rebound? Closely watched forecasts say, ‘Yes’

Economists at Fannie Mae and the Mortgage Bankers Association differ on how much room mortgage rates have to come down and how fast home price appreciation will cool. Continue reading

Why collaboration and cooperation are the future of real estate

In today’s more challenging market, agents are banding together to stay competitive and sane. Mike Bruce of Denver Metro Association of Realtors offers strategies for working together more effectively. Continue reading

Viral ‘realtorshateme’ campaign creator launches self-sale software

A Boulder, Colorado, homeowner’s viral social media campaign that challenged local commission standards has inspired the launch of a new consumer-facing software application. Continue reading

In a more buyer-friendly market, sellers are emerging too

Why are active homebuyers now ready to list their old properties? The reasons vary by individual but also display some regional trends that track with the national inventory recovery, the Inman-Dig Insights survey found. Continue reading

Compass acquires Colorado-based indie PorchLight Real Estate Group

The firm was founded in 2005 and closed $922.3 million in sales volume in 2024, according to RealTrends. About 180 agents will be making the move to Compass. Continue reading

These are the 31 markets where home prices have fallen the most

Price softening continues to spread from the Sunbelt into the Western U.S. and the inventory of homes for sale is growing at an accelerating pace, ICE Mortgage Technology reports. Continue reading

The pursuit of home: What we’re really celebrating this 4th of July

As we celebrate Independence Day, Troy Palmquist looks at where the dream of homeownership went off the rails and how the real estate industry helps — and hurts — homebuyers. Continue reading

Inventory has doubled in nearly half of the US’s largest markets

Robust new construction activity and subdued homebuyer demand has led to an inventory boom in 22 of the 50 largest markets, with metros in the South and on the West Coast seeing active inventory double compared to 2019. Continue reading

Mortgage rates are coming down. Does the trend have any legs?

Hopes that home sales will pick up may hinge more on additional inventory coming onto the market, which is expected to cool or reverse home price gains. Continue reading