Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading
There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading
Online digital design tool gives agents everything they need to make sharp graphics and presentations for $29 a month. Continue reading
There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading
As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading
As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry. Continue reading
Over the last few years, agents have enjoyed a period of soaring home prices, lower interest rates, and a historic housing shortage, creating the ideal market for home sellers, and business for the listing agents at your firm. Continue reading
The digital marketing firm’s newest director of product, design and services, Nate Lace, was hired away from rival HubSpot to guide its client experience and design efforts. Continue reading