Tag Archives: digital marketing

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

By | | Uncategorized
Comments Off on RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Trending: Duo’s demise, dislikes and the cost of comparison

By | | Uncategorized
Comments Off on Trending: Duo’s demise, dislikes and the cost of comparison

Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement. Continue reading →

Zumper’s Reelz automates short-form social media marketing

By | | Uncategorized
Comments Off on Zumper’s Reelz automates short-form social media marketing

Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it. Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

By | | Uncategorized
Comments Off on Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

5 bold ways to breathe new life into a luxury listing

By | | Uncategorized
Comments Off on 5 bold ways to breathe new life into a luxury listing

Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading →

Trending: Ditch calls, follow fair housing, explore LinkedIn video

By | | Uncategorized
Comments Off on Trending: Ditch calls, follow fair housing, explore LinkedIn video

Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online. Jessi Healey breaks down what real estate agents need to know. Continue reading →

Trending: Taking a deep dive into AI and algorithms

By | | Uncategorized
Comments Off on Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead. Continue reading →

Concierge Auctions, Luxury Presence form strategic initiative

By | | Uncategorized
Comments Off on Concierge Auctions, Luxury Presence form strategic initiative

The deal will provide Concierge Auctions members access to, among other products, Luxury Presence’s advanced website design, hosting, and SEO services. Luxury Presence customers will have the opportunity to promote sales in an auction environment. Continue reading →

Trending: Seeing Red (Book) and getting flashy on Bluesky

By | | Uncategorized
Comments Off on Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading →

SCOTUS upheld the TikTok ban. Here’s what agents should do now

By | | Uncategorized
Comments Off on SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading →