User-driven updates keep presentation platform HighNote easy and innovative: Tech Review Update

A number of updates have been put in place since HighNote rolled out its initial product more than 18 months ago. While its core competency remains in place, the company has added functionality for organization, information gathering and presentation e… Continue reading

Proptechs iGuide, HouseLens enter into software collaboration

Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors’ report. Continue reading

Rent.com develops program to help clients trend on TikTok

Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages. Continue reading

Don’t wing it! Craft a video marketing strategy that gets results

How can you as a real estate professional use video to market and grow your brand? The answer is with a well-crafted video strategy. Continue reading

More communications, less fluff. Bonzo upends the CRM: Tech Revew

Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions. Continue reading

Zillow launches ‘Zillow Surfing 2.0’ nationwide to automate floor plans

Zillow is branding around the idea of “Zillow Surfing,” the consumer habit of using the site’s extensive listing content as a time-killer and a way to scroll through what else is out there. Continue reading

PostcardMania focuses on agents in latest print-digital collaboration

The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading

Artur’In offers a few unique touches to warrant a spot in your marketing stack: Tech Review

Artur’In automates marketing campaigns and content around new listings or team accomplishments and agent brands. Continue reading

Howard Hanna and Lone Wolf advance technology partnership

Howard Hanna committed further to its relationship with Lone Wolf through its decision to onboard the proptech’s transaction system, advance its use of its digital marketing products and adopt its business performance suite. Continue reading

14 insightful tips for agents looking to save money in their business

From resisting shiny objects (so to speak) to taking advantage of local intern pools, here’s how industry experts say agents can save their pennies in an ever-shifting market. Continue reading