‘Hey, Google. Find me a real estate agent.’

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true. Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

Chime rings in Connect with announcement of new chatbot

Chime’s new automated lead engagement chat feature was announced at Inman Connect Las Vegas. Continue reading

Boost your brand, efficiency and productivity with one platform

Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading

Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. To prevail, you must win the consumer and technolog… Continue reading

Dear Marketing Mastermind: How do I make my open house more effective?

In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: all things open house. Continue reading

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading

Need help with your digital marketing design? Try Placeit

Online digital design tool gives agents everything they need to make sharp graphics and presentations for $29 a month. Continue reading

What wins the broker tech battle – exclusive interview

There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading