When Carla Sofka’s mother died just before Thanksgiving 2017, Sofka didn’t immediately post the news on social media. She was busy planning the funeral, making travel arrangements and getting an obituary ready for the weekly newspaper in her mother’s c… Continue reading
Want to enhance your social media and video efforts without spending a dime? Listen in as Katie Lance gives intel on all the top tools agents should know about onstage at Inman Connect Las Vegas. Continue reading
Just as Google is to search, Facebook is to social and Amazon is to ecommerce, Zillow is to real estate. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses how to market and ensure the longevity of your business from content creation to targeting to door-knocking. Continue reading
Realtor.com has expanded its Facebook ad product Local Expert to allow ads to be bought for city-wide listing searches, not just zip code-level searches. And those city-wide ads can now be purchased by brokers, not just teams and agents. Continue reading
Agents who want to take social media seriously should remember they only have a split second to engage with their audience. Continue reading
The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day, 7 days a week. Continue reading
Live video through social media is a fairly new concept for many people — and an intimidating one at that. It’s best to plan ahead to ensure smooth delivery. Here are some tips from my experience to help you do just that. Continue reading
The newly created iTrip Vacations San Jose will serve its namesake city, as well as the surrounding communities of Cupertino, Palo Alto, Mountain View and Los Gatos. Continue reading
The firm focuses on both private and public companies that are in growth stages. And it has invested in a host of well-known startups including Airbnb, Facebook, Expedia, Dollar Shave Club, GoFundMe, Netflix, Spotify, and Zillow. Continue reading