Agents weigh in on Mike Bloomberg call for White House open floor plan

The 2020 presidential hopeful wants to transform the East Room into an open floor plan, but is it a good idea? Real estate agents are torn on the effectiveness of such offices. Continue reading

Real estate industry rallies for agent who lost sons in Christmas car crash

Twin 16-year-olds Mark Anthony and Michael Angelo Urista were two of three teens killed when the Hyundai sedan they were in veered into a northbound lane and hit a utility pole. Continue reading

Universal Orlando to provide 1,000 affordable units near new resort

The announcement comes just before the Orange County Commission’s final vote on a 10-year affordable housing plan. Continue reading

5 ways to generate leads without listings websites

Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading

3 steps for converting contacts into clients via Facebook

Jeffrey Brogger has a three-step system he uses to run low-cost ad campaigns with high conversion rates via Facebook. Not only is it great for converting contacts into clients, but it also essentially eliminates the need for manual follow-up. Continue reading

Could Texas lead the way in solving the homeless problem?

Two private sector-led efforts to address the homeless problem in Austin and San Antonio, Texas, are showing promise. Other cities around the country could follow their lead. Continue reading

Zillow is working to block discriminatory ads on its website

The company is working with the attorney general’s office in Washington, D.C. The efforts come amid a growing interest in fighting real estate discrimination. Continue reading

WATCH: Zero-cost strategies for maximizing Facebook and Instagram

Connect flashback: Katie Lance explains how to enhance your social media and video efforts without spending a dime. Continue reading

Are property portals worth what they cost? A case study

Being the place where consumers go to start their property search, even with alternate options, often yields more effective results. Take a closer look at the numbers from Mike DelPrete’s homeselling experience here. Continue reading