What Kim Kardashian can teach you about social media

With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading

Zillow accused of allowing housing discrimination in listings

An enterprising Twitter user noticed over the weekend that Zillow’s listings portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian s… Continue reading

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading

7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

HUD charges Facebook with housing discrimination

The U.S. Department of Housing and Urban development is charging Facebook with discrimination over its online advertising program, saying that the social networking giant  “unlawfully discriminates based on race, color, national origin, religion, famil… Continue reading

New to real estate? Make these 8 things your first-year’s mission

What does a new agent need to do regularly to succeed, grow and be profitable in their business and beyond? Here’s a list of the major things that new agents must do to prosper and succeed in their first year. Continue reading

Realogy launches ‘Agent X’ voice assistant, Facebook ad tool

The nation’s largest real estate company is not about to let other brokerages claim technological supremacy — at least not without a fight. Continue reading

How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next … Continue reading