AI isn’t here to replace agents. It’s here to make you faster, better

As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading

Beyond trophies: Top brokerages rethink agent appreciation

Rethink the way you support and celebrate the agents who make your brokerage run by reimagining your agent appreciation program, First Team’s Lauren Henss writes. Continue reading

CA Christie’s affiliates show huge growth in year of new partnerships

The luxury brand’s billion-dollar growth in terms of agent business came in large part from strategic recruitment by its Sereno and Orange County affiliates, as well as the addition of star agent Aaron Kirman. Continue reading