Tag Archives: Grok

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →

Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

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An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading →

The Grok meltdown: Cautionary AI lessons for every agent

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Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading →