Here’s how strategic homesellers can find success in a shifting market if they start planning early

The market may be changing, but strategic sellers can still come out ahead — if they plan early. From repairs to staging, here’s what to tackle now for a smoother sale later. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

Will Perisphere and other AI-fueled startups pilfer clients from agents?

Perisphere uses an onboard computer vision solution and 0 percent commission model to help consumers self-direct transactions. And it’s using current consumer sentiment against agents to promote the tool. Continue reading

Plunk unveils Plunk Pro for up-to-the-minute housing market data

Plunk Pro offers investors, advisors and analysts access to real-time information on the housing market, the AI-powered home valuation and analytics company announced Tuesday. Continue reading

Milestones swipes right, selects Plunk to enhance platform

Plunk’s home renovation value analysis is a smart plug-in for Milestones, which assists homeowners in managing home ownership decisions, according to a company announcement. Continue reading

Luxury Presence unveils new lead-generation features

The Los Angeles-based real estate marketing company Luxury Presence has released a three-pronged set of lead-gen add-ons designed to help real estate agents find and secure leads. Continue reading

Plunk to provide mobile valuation smarts to California-based The MLS

Real estate software company Plunk is partnering with The MLS/CLAW, a large multiple listing service in southern California, to provide its flagship home value analytics solution to members. Continue reading

Home renovation valuation app raises $6.5M, launches in Seattle

Inman was provided an early look at the Plunk app, which is member of NAR’s Reach Accelerator Class of 2021. The funding will be used to further hone the app’s first national iteration Continue reading