‘Don’t ask it for the concept’: The limits of AI in real estate marketing

Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York. Continue reading

Train ChatGPT with client values for AI-powered content in 2024

Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024. Continue reading

First Team Real Estate’s new CEO has a ‘billion dollar’ goal for 2024

Ahead of Inman Connect New York this week, newly installed First Team Real Estate CEO Michele Harrington dishes on ambitious plans for 2024 and what she’ll be talking about at ICNY on Tuesday. Continue reading

Inman debuts inaugural class of New York Power Brokers

With this new honor, Inman celebrates the individuals who are making it happen in the Big Apple, one of the country’s most competitive real estate markets. Continue reading

Pacaso’s Marnie Blanco on why co-ownership is poised for a big 2024

Pacaso’s senior vice president of industry relations sat down with Inman ahead of Inman Connect New York next week to share the vacation-home platform’s big expansion plans for the new year. Continue reading

2023 Was About Using AI. 2024 Is About Using It Better: Mosaik CEO

Ahead of Inman Connect New York 2024, Mosaik founder and CEO Sheila Reddy talks about the future of artificial intelligence and how it can revolutionize the agent experience. Continue reading

James Dwiggins: NAR needs a top-down overhaul

Ahead of Inman Connect New York this month, the NextHome CEO said NAR serves an important function, but needs a major fix to deal with challenges related to leadership and commission suits. Continue reading