87% of mortgage lead gen comes from referrals and past clients

When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading

Real estate agents carry hope for client pipelines into January: Intel

Current pipelines reported in the Intel survey remain higher than they were a few months ago, perhaps signaling that some clients are entertaining a return to the market despite headwinds from the Fed. Continue reading

For these ‘stranded’ homeowners, no rate cut will coax them to list

Cheap rates on existing loans are holding well-off homeowners in place. But others insist they’re unable to buy at today’s high prices — whether rates come down or not, Intel survey data suggests. Continue reading

71% of real estate agents didn’t close any deals last year

At Inman Connect New York, Redfin’s Joe Rath broke down the views of active agents in the industry, who make up less than a third of all Realtors. Continue reading

Leads, conversions and value amid the portal wars: DelPrete

Despite arguments about traffic, industry expert Mike DelPrete writes, the bottom line for the portal wars comes down to revenue. Continue reading

Brokers are beginning to see bright side of post-settlement landscape

Industry changes stemming from the National Association of Realtors’ antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman. Continue reading

Inside the habits of real estate’s AI power users: Inman Intel survey

Agents told Intel that artificial intelligence has “significantly” boosted their productivity — while others reported less promising results. See what tools they’re using that other agents are not. Continue reading

Clear Cooperation, embraced by agents, divides real estate clients

In a world without Clear Cooperation, real estate agents who believe in the value of multiple listing services would have more convincing to do, an Intel survey of 3,000 US consumers finds. Continue reading

In closing days of 2024, a boost in buyers: Client Pipeline Tracker

A growing pool of buyers — and an increasingly optimistic cohort of agents — may signal a boost in the next batch of home-sale numbers, Intel Index survey results suggest. Continue reading

In closing days of 2024, a boost in buyers: Client Pipeline Tracker

A growing pool of buyers — and an increasingly optimistic cohort of agents — may signal a boost in the next batch of home-sale numbers, Intel Index survey results suggest. Continue reading