Tag Archives: inman

How this broker embraces personal and professional evolution

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Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading →

Inman announces 2025 class of Marketing All-Stars award winners

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From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading →

How this Las Vegas Realtor made social media a lead-gen machine

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Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading →

5 smart tips for future-proofing your real estate business

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Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading →

The US is short 3.8M homes — Realtor.com wants to fix that

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Despite builders’ best efforts, America’s 3.8 million housing gap won’t be closed until 2032, according to a new analysis. Realtor.com is aiming to expedite that timeline with a new zoning campaign. Continue reading →

Meet Zillow’s dynamic duo helping consumers ‘get home’

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Senior vice presidents Cynthia Taylor and Michael Sherman are helping guide Zillow’s agent software and rentals segments to the next level as the company pushes forward on its Super App dream. Continue reading →

The agent as a brand: How to empower your individual identity

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Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading →

Rocket Companies to purchase Redfin in $1.75B all-stock deal

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Rocket Companies announced Monday its plans to acquire Redfin in an all-stock transaction valued at $1.75 billion in equity. This acquisition will integrate Redfin’s home search platform, which features over 1 million listings and a network of 2,200 ag… Continue reading →

More sellers are taking a hard-line approach with commissions: Intel

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The most recent Intel Index data suggests that agents are beginning to track patterns in what’s happening to their commission rates in response to the industry practice changes, and are less uncertain about how it’s impacting their business. Continue reading →

How to amplify your brand’s voice and attract your dream clients

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If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading →