Tech spotlight: The Corcoran Group’s rental tech tools

Over the last few years, the company created a robust set of tools to help agents and consumers navigate the rental market. Recently expanding its offerings, here are some of the key features. Continue reading

Fredrik Eklund and Thomas Ma announce new agent social app

REAL is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at “lightning speed.” Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

22 Instagram must-follows for real estate agents

To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your own following. Implement some of their strategies on your Instagram page and watch what happens. Continue reading

9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading

The real estate agent’s guide to Instagram in 2022

If Instagram is a bit overwhelming for you or you simply want to up your game in the new year, here is Jimmy Burgess’ step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge difference in y… Continue reading

4 simple steps to audit your Instagram to win more leads

Is your Instagram working hard for you? The social media platform can be a gold mine for agents — if you leverage it correctly. Start the new year off right by doing an Instagram audit to ensure every post is a win. Continue reading

How agents use encrypted apps to scout off-market listings

Agents, investors and developers are using Telegram and Facebook’s free, encrypted instant messaging and voice-over-IP service to network and find off-market listings. Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading