3 key components to converting business on Instagram

The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading

Evolve your Instagram marketing strategy for maximum reach

Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading

Promoting your event on Instagram? A step-by-step guide to getting attention

If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading

How to turn your Facebook friends into Instagram followers

Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading

WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV

Learn how to use Instagram Reels to not only grow your business, but earn money too with mother-son duo Markli Lemons-Ryhal of ReMarkiTable, LLC and Skyler M. Lemons of EXIT Strategy Realty. Continue reading

Tech spotlight: The Corcoran Group’s rental tech tools

Over the last few years, the company created a robust set of tools to help agents and consumers navigate the rental market. Recently expanding its offerings, here are some of the key features. Continue reading

Fredrik Eklund and Thomas Ma announce new agent social app

REAL is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at “lightning speed.” Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

22 Instagram must-follows for real estate agents

To get results, says Jimmy Burgess, follow these pros for ideas on how to grow your own following. Implement some of their strategies on your Instagram page and watch what happens. Continue reading

9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading