I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading

Here’s a simple formula for building a healthy, thriving business

The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading

Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading

Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Our top 10 most-read Back to Basics how-tos of 2025 (so far)

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind. Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

Drunken gunman, new legal filing, Roseanne Barr: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

The 7 C’s of highly successful agents (and how to apply them)

Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum. Continue reading

Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading