RealScout and Cloze connect for highly anticipated integration

The lightweight, AI-backed CRM Cloze will now connect directly with RealScout, a relationship-first lead cultivation and marketing solution, recognized for its flexibility and value as a contact engagement catalyst. Continue reading

Commit to stellar service when you commit to these 4 pillar principles

In this five-part series, real estate broker Nick Schlekeway provides proven principles to help agents build their businesses the right way. Continue reading

9 lessons most other agents are learning the hard way

While others are learning from their mistakes in today’s market, Jimmy Burgess says that you don’t have to. Find out what you should be doing right now to boost your real estate business. Continue reading

Lead gen is not enough. Here’s how to nail down lead conversion

In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading

Zillow’s Spencer Rascoff launches AI personal assistant heyLibby

The latest product of Spencer Rascoff’s 75 & Sunny Labs, heyLibby takes care of engaging and tracking leads for business owners. The free platform takes less than five minutes to set up, the company said. Continue reading

Exceptional agents get serious about these 4 pillars of service

In the first part of his five-part series, broker Nick Schlekeway looks at the way service forms the basis for real estate agent success. Continue reading

NAR’s incredible shrinking membership roster: The Download

Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading

A 6- to 24-month nurture-to-conversion plan for your leads

The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading

Leaning into winning seller leads, Fello puts your website to work: Tech Review

Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent. Continue reading

10 top-tier lead generation strategies (and how to convert ’em)

What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading