Rental lead engagement features drive value, potential of Zuma: Tech Review

Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com. Continue reading

Rental lead converter Zuma emerges from beta, raises $6.7M

Zuma’s software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture. Continue reading

The customer buys you first

We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading

Chime rings in Connect with announcement of new chatbot

Chime’s new automated lead engagement chat feature was announced at Inman Connect Las Vegas. Continue reading