Don’t miss out! 4 simple ways to generate leads on your website

If you have a website, you are sitting on an untapped resource that has the potential to generate hundreds of leads each month for no additional cost. Here are four simple ways you can leverage your website to generate more leads.  Continue reading

Lesson Learned: Do what works for you

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack… Continue reading

Here’s how I generated $11M in listings — in 3 months

Despite the lack of inventory and the hyper-competitive market, agents who implement this simple strategy can generate listings now and return business down the road. Continue reading

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself. Continue reading

Stop being a secret agent! 8 real estate conversation-starters

If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading

Unify now drumming up business for mortgage lenders

Customer relationship management tools are no longer just about managing existing clients — they’re also becoming integral to generating and qualifying new leads. Continue reading

12 videos every agent should make

If you’d prefer to attract business instead of chasing it, add one of these 12 videos every agent should be making to your list of daily activities, and watch your business explode this year. Continue reading

Dive into every Back to Basics story from this month

This month, we’re focused on taking it Back to Basics. Here are the top stories we’ve published thus far. All told, it’s a recipe to make more money. Continue reading