Gary Keller’s bleak 2025 housing market forecast: The Download

This week at Keller Williams’ Family Reunion, Gary Keller forecast significant market headwinds in 2025. How can you prepare — and flourish — no matter what happens next? Continue reading

RealReports launches listing lead capture capability

RealReports’ core competency is in producing extensive, data-rich property and community reports for use in a variety of real estate business applications, from listing presentations to investment strategies. Continue reading

Gary Keller says agents must accept ‘easy deals’ are dead

At Keller Williams’ annual Family Reunion, franchise co-founder Gary Keller said 2025 won’t be any better than 2024 — but agents can still thrive if they’re willing to dig in and use market headwinds to their advantage. Continue reading

Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading

Zillow eyes rental dominance as segment revenue grows 25% in Q4

Zillow’s Q4 revenues rose 17 percent annually to $544 million while its rental segment generated $116 million, according to an earnings release Tuesday that included news of a rental partnership with Redfin. Continue reading

The ABS Formula: Your key to closing 2 deals every week

Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading

Choosing the right brokerage: What new agents need to know

Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes. Continue reading

Always-on and getting smarter, AI coaching options grow

If artificial intelligence can talk to your prospective leads about their housing needs, there’s no reason it can’t chat with you about your business, and it’s ready to get talkative, tech columnist Craig Rowe writes. Continue reading

7 real estate strategies that died in 2024 (but agents keep doing them)

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading

Rayse proves ‘transparency is power’ to win sales: Tech Review

To succeed in this era, agents need to communicate that real estate buying journeys are not seamless and without wounds and to recognize consumers have options. Rayse is designed to broach those topics with buyers. Continue reading