Why ‘old school’ still rules at winning listings in 2026

While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes.  Continue reading

Stop chasing leads: How ‘boring’ built this $750M brokerage

On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading

Stop chasing leads: How ‘boring’ built this $750M brokerage

On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90 percent), high-referral brokerage of 148 agents. Continue reading

What’s in, what’s out: 5 marketing shifts you can’t ignore

Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now. Continue reading

Stop making social media content for leads. Do this instead

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading

You are not Zillow, and your conversion rate proves it

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading

Here’s what 11M views on Threads taught me about lead generation

A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them. Continue reading

How pop-bys keep you top of mind for repeat and referral business

Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have. Continue reading

7 daily habits that keep a real estate pipeline full — in any market

Implement these habits into your daily routine, coach Darryl Davis writes. Your pipeline won’t fill overnight, but it will fill quietly and repeatedly through consistent action. Continue reading