Tag Archives: lead generation

Direct mail isn’t dead! 16 examples that are working now

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Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading →

Why your lead sources are setting you up for failure

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The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading →

RealScout releases Search Links, first major update to Pro+ platform

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California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as lis… Continue reading →

From likes to leads: How 1 agent turns Instagram Reels into closings

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Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading →

RentSpree releases ‘Homebuyer Insights’ tool for Florida Realtors

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Designed to help agents unearth buyer leads from renter databases, RentSpree’s new tool will now be available to the 6,000 members of Central Florida’s Space Coast Association of Realtors. Continue reading →

11 key takeaways from the 2024 Teams Report

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This year’s Teams Report offers a roadmap for navigating the challenges and opportunities of today’s real estate market for teams, Chris Pollinger writes. Continue reading →

5 key steps for getting 5-star raving reviews on your service

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If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process. Continue reading →

Lead quality, Facebook behind latest REDX release

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The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading →

7 expense-cutting strategies for real estate teams in 2025

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Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. By strategically managing your budget, you can maintain profitability and reinvest savings into the areas that truly drive growth. Continue reading →