How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve. Continue reading

How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve. Continue reading

More agents plan to switch brokerages in the coming year

Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. … Continue reading

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and “orphans” long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect. Continue reading

AI, machine learning power lead-gen tool from Realeflow

Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home. Continue reading

7 strategies to turn today’s bad economic news into more deals

Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies. Continue reading

BoomTown is dealing with a service outage. Now agents want answers

Real estate professionals have been seeking answers since Wednesday, when many lost access to their personal websites, lead services and other tools provided by Boomtown, agents told Inman. Continue reading

30 listing lead generation ideas for a post-NAR settlement market

If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading

Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence. Continue reading