Ready to kill your brand and your lead gen? Take private listings

The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading

Getting ghosted? Try these 7 lead-generation strategies

Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading

Convert your next listing into 10 pieces of content

Katy Borja shares how one real estate listing, paired with AI, can solve the what-to-post content problem without adding more work. Continue reading

Compass, control and the role of the real estate fiduciary

Compass’s new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes. Continue reading

Back to basics, back in business: Now Streaming

These lead-gen fundamentals still fill pipelines. Here’s how to blend them with today’s tools to get results faster. Continue reading

Back to basics, back in business: Now Streaming

These lead-gen fundamentals still fill pipelines. Here’s how to blend them with today’s tools to get results faster. Continue reading

Manning up on LinkedIn: Does the social media platform favor masculine profiles?

Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading

Afraid to call FSBOs? The truth about the Do-Not-Call list

The Do-Not-Call list isn’t the barrier many agents assume. Coach Darryl Davis breaks down the law — and why avoiding these calls hurts both you and the seller. Continue reading

5 ways to show up, so your real estate business blows up

Explosive professional growth isn’t magic, Jimmy Burgess writes. Its momentum is created by showing up in ways others choose not to. Continue reading

Compass just declared independence from the MLS and took Redfin and Rocket with it

What does this partnership mean? Coldwell Banker agent Cara Ameer examines Compass’ latest moves against “organized real estate” for answers. Continue reading