Vija Williams named Chief Growth Officer at Realty.com

As the company continues to expand its proprietary technology, data infrastructure and industry relations, Realty.com is formalizing its long-term strategy with the new role and Williams’ appointment. Continue reading

How to create launch events that earn media attention, social buzz and buyer urgency 

Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading

IDX reform is the real fight no one wants to have

Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading

A $3K commission saved me: Here’s why niche marketing wins

While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading

Does Luxury Presence’s $37M Series C forecast a big year for proptech investment?

Luxury Presence’s Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking staking in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a… Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading

Why this Atlanta real estate broker trademarked his systems

From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading

New year. Now what? How to turn Q4 planning into a January pipeline

Aligning your goals and implementing the changes you’ve identified can make all the difference as you move your business into 2026, Lori Muller writes. Continue reading

Oops! I left out the most important lead-gen lesson. Let me fix that

As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading

Recruiting top talent takes a storyteller, not a salesperson

Recruiting expert Brett Jennings explains that the best recruiting strategies are not about features and tech, but inviting agents to envision who they can become. Continue reading