BoomTown, a sales and marketing platform for the real estate industry, has bought a company that, it says, attacks a real pain point for real estate agents — following up with leads promptly. Continue reading
Luke Monroe, the CEO and broker-owner of Kendrick Realty, shared with Inman his own recent experience opening his brokerage’s third office in California. Continue reading
Zillow Offers, a consumer-facing program to directly buy a home, prepare it for showings and quickly re-sell the home, is coming to Houston. Continue reading
Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading
Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading
Lead generation app SetSchdule has released a new version of its app for real estate agents. Will it be enough to address agent concerns about lead quality? Continue reading
As futuristic as it sounds, artificial intelligence is here. Agents and homeowners are using it, and many more are influenced by its invisible calculations. Continue reading
Two Keller Williams agents who co-founded a separate startup company that offers an Amazon Alexa lead generation program called “My Home Agent” were abruptly fired by their Southern California franchise last week due to internal conflict surrounding th… Continue reading
Let me tell you a quick story. On July 17, 1991, I went to a seminar by one of my mentors, Brian Tracy. Why do I remember the exact date? Because when I stood up to ask a question, it turned into a very memorable experience. Continue reading
A real estate agent was recently shocked and confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own. Continue reading