4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading

How to use job titles to prospect and make connections

Almost every person in the world could be a referral source, if you think creatively. Here’s what to look for and what to think about when you’re looking for referrals from people in different industries. Continue reading

Affordable, agent-developed Zephyr Leads is one to watch

A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading

MyWeichert to empower 13K agents in lead gen, sales and marketing

The companywide technology platform is Weichert’s lead gen and business management solution powered by Inside Real Estate’s kvCORE. Continue reading

Take stock before you knock: 4 tips for solid prospecting

It can be daunting to step up to a stranger’s door and start a (sometimes unwelcome) conversation. However, armed with the right tools and strategies, you’ll make the most of your jaunt around the neighborhood.  Continue reading

4 ways giving back helps you become a better agent

Volunteering has helped agent Marilyn Blume become a better businessperson by both honing and expanding her knowledge and skill set. In this column, she shares how she’s grown through her volunteering experiences. Continue reading

4 things you shouldn’t shell out cash for anymore

They say the easiest way to succeed in real estate is to find something to sell to agents because, given the chance, we’ll buy anything that might help us get a little leverage. Here are four things that, against what seems like conventional wisdom, we… Continue reading

Augment ‘lead generation’ with ‘relationship building’ in your 2020 business plan

Calling someone a “lead” strips the emotion out of rejection. It’s hard when someone you’re on a first-name basis with says they don’t want your service or product, but when a lead doesn’t want your help, it doesn’t hurt so much. Leads are psychologica… Continue reading