Tag Archives: lead generation

Finding new business from old leads, a second look at RE/MAX’s First

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First, recently acquired by RE/MAX, is an app for discovering new business from old leads and existing contacts. Continue reading →

A lead gen story: Would you teach this to your kids?

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How we approach driving the growth of our business has the ability to fulfill or to just pay the bills. Fulfillment occurs when we have authentic human experiences, when we can be generous. And when we are generous, we never feel like we are selling. Continue reading →

Do this before you spend another dollar on lead generation

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Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading →

5 ways to generate leads without listings websites

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Outside of buying direct leads, lead generation is possible through either marketing or prospecting, which require time, money and effort. Here are my top strategies for generating leads without listings websites.  Continue reading →

Dear Marketing Mastermind: How can I use podcasts to generate leads?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading →

Lead mining and coaching app First unveils income-tracking feature

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This four-star rated app is centered on existing networks rather than fresh leads. The new feature called Personal Network Efficiency lets agents know how much money they are winning (and losing) in their database. Continue reading →

3 steps for converting contacts into clients via Facebook

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Jeffrey Brogger has a three-step system he uses to run low-cost ad campaigns with high conversion rates via Facebook. Not only is it great for converting contacts into clients, but it also essentially eliminates the need for manual follow-up. Continue reading →

Are brokers wasting money on tech for their agents?

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If “we provide the tech” is such a rallying cry for recruitment, why don’t more agents jump on board when it’s available? Some agents won’t use technology no matter what you do. Here are a few reasons agents can be so tech-resistant.
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7 things everyone should do before paying for leads online

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Whether you’re deciding to join a portal’s “premiere” service or are looking at lead gen platforms that promise more new clients than you can shake a stick at, it’s important for you to find out how good those leads will be and what it will take to con… Continue reading →

The Real Word: How will Realogy’s Cartus deal impact agents?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: Realogy is set to sell the relocation arm of Cartus for $400 million. Byron and Nicole talk through how they would feel about it if they w… Continue reading →