Get after it! 7 text messaging tips to better engage leads and clients

No other communication channel is as used today as text messaging, at least in terms of volume. Texting is also highly personalized because your brand is getting all of the recipient’s attention. Here’s how to make your efforts count. Continue reading

Tech Review: Smart Alto puts people first in its innovative lead qualification solution

A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments. Continue reading

Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we’re better for it. Continue reading

The deal is digital: A guide to handling it online from lead to close

The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading

Convert and converse, with Verse

Verse is software that can help qualify needs through automated engagement and long-term, scripted follow-up. Continue reading

What we learned in 2019 and what it means for you in 2020

The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments. Continue reading