Happier email is a cinch with Happy Grasshopper: Tech Review

The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program. Continue reading

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review

Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. Continue reading

7 client retention strategies that never go out of style

To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading

5 gentle prospecting ideas for your team 

Aggressive sales tactics are not for everyone. Coach Darryl Davis offers his best advice for launching softer, gentler prospecting strategies for your team Continue reading

The secret to generating more ‘offer-ready’ buyers

Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading

Rental lead engagement features drive value, potential of Zuma: Tech Review

Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com. Continue reading

Engage more leads with top-of-funnel Aiva: Tech Review

Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents … Continue reading

Rental lead converter Zuma emerges from beta, raises $6.7M

Zuma’s software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture. Continue reading

Navigate uses natural language processing to boost conversion rates: Tech Review

Navigate uses what it learns from phrases, answers and speaking styles, among other written and spoken data points, to categorize people according to Priorities and Learning Styles. Continue reading

LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading