Tag Archives: lead nurture

Inman Review: Need more horsepower in your online presence? Try Agent Engine

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From online profiles to super-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate.
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Inman Review: Birdeye is a smart take on experience marketing for agents

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Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading →

Inman Review: Can Roof take your lead capture to new heights?

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Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading →

Inman Review: VoxDirect makes text marketing simple

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A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading →

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

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Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading →

Get after it! 7 text messaging tips to better engage leads and clients

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No other communication channel is as used today as text messaging, at least in terms of volume. Texting is also highly personalized because your brand is getting all of the recipient’s attention. Here’s how to make your efforts count. Continue reading →

Tech Review: Smart Alto puts people first in its innovative lead qualification solution

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A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments. Continue reading →

Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

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After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we’re better for it. Continue reading →

The deal is digital: A guide to handling it online from lead to close

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The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100 percent online, mobile and in the cloud. Here’s a quick list of vendors for each phase of the deal. Continue reading →

Convert and converse, with Verse

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Verse is software that can help qualify needs through automated engagement and long-term, scripted follow-up. Continue reading →