From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading

Realtor.com CEO: CoStar made ‘deceptive and misleading’ claims

Damian Eales told Inman his company is focused on providing high-quality leads and has plans to further leverage the network of its parent company, News Corp. Continue reading

NAR settlement may disrupt mortgage partner agent programs

If homebuyers are no longer willing to pay full commissions, what happens to lender programs that incentivize consumers to work with partner real estate agents? Continue reading

Searching for lead help? SEO Savvy Agent might be the result you need

A newly launched education product, SEO Savvy Agent, is designed to help real estate sales professionals learn how to build their brands online to land organic, workable leads, according to the company. Continue reading

Gary Gold’s advice: ‘Create a machine to get more business’

The luxury real estate giant with Coldwell Banker recently launched his first-ever live, online mentorship program and is sharing his tricks of the trade with other agents for how to “Compete and Beat the Best.” Continue reading

OJO debuts premier OJO Pro platform for top-producing teams

OJO Pro+ will cater to just a handful of teams in each market. The product is one of two new offerings from OJO meant to provide high-quality leads and insights to agents. Continue reading

40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

Zillow expands ‘post-pay’ Premier Agent model to 2 new markets

The expansion is part of Zillow’s “enhanced markets” program, which is now in six cities and part of the company’s efforts to eventually build a real estate “super app.” Continue reading