The agent replied to a fishy email. Then Michael Jackson showed up

Over five years, Zar Zanganeh, then a young agent with Las Vegas Sotheby’s International Realty, nurtured a relationship with the musician until his death in 2009. In the process, he inked deals for Jackson, Brittney Spears and Prince, whom he was aske… Continue reading

How to convert leads so you’re eligible for exclusive lead networks

Even seasoned experts have difficulty navigating the viability of leads, whether they’re shared leads or exclusive leads. Industry analyst Chris Heller has some advice on how agents can qualify for an exclusive lead network. Continue reading

Don’t wait, create! Help find hidden inventory for your buyers

Many agents are struggling with finding listings for their buyers. Team leader Tom Toole offers scripts and strategies to find additional inventory in any market. Continue reading

‘Success fees’ are coming to portals. Are you ready?

Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees. Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

Should you buy leads? An agent and broker go head-to-head

A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of th… Continue reading

Looking for the right fit? 5 factors to consider when brokerage hunting

Whether you’re a newbie just getting started or an experienced veteran, choosing a brokerage is something every agent faces at some point. By knowing what differentiates one firm from another, you suss through the heap and find the brokerage that will … Continue reading

MoxiWorks beefs up CRM with new communication tools

Dialer & Messenger will function as a part of MoxiWorks CRM, and will allow agents to automate various parts of their communications. Continue reading

6 steps for turning ‘orphan’ clients into your lifetime fans

This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading