7 things top listing agents know before every listing appointment

Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door. Continue reading

Why buyer representation should matter so much to sellers

Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved. Continue reading

Marketing listings through qualified buyer financing options

For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever’s Luke Babich shares a few programs and options to know about. Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

10 reasons to embrace the shift to a seller-focused business

If agents want to beat out their local competition, writes trainer and leadership expert Jeff Glover, they need to start focusing on owning the listing inventory in their markets. Continue reading

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading

What to do if a client says, ‘I’m not selling my home for THAT price’

If your client is frustrated by a lowball appraisal, even when they’ve done everything right to get ready for the market, there may be bias at work, Dr. Lee Davenport writes. Continue reading

Realtor.com CEO ‘loves’ heated competition with Homes.com

Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers. Continue reading

Confused about your commission? Your client will be too: LeBarton

The industry is still unpacking the Sitzer | Burnett verdict and its impact on commissions, Inman Director of Research Chris LeBarton told Intel. After that, expect even more queries from clients. Continue reading

Implement a listing-centered strategy with this 2-pronged plan

A group of prominent real estate voices laid out several actionable steps for building through a slow market at Inman Connect. Continue reading