RESAAS is latest proptech to integrate ChatGPT

RESAAS said it’s going to put the software to work on property descriptions to help users at the Premium and Ultimate account levels get over creative hurdles and more efficiently tackle general marketing tasks. Continue reading

Listing inventory drying up? 7 FAQs for hosting a budget-friendly homeseller seminar

Hosting a budget-friendly real estate seminar doesn’t have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself. Continue reading

Writer’s block? Break it, with computer-vision backed ListAssist: Tech Review

ListAssist is an ideal solution for real estate marketing teams tasked with cranking out original copy day after day, the creatively drained agent and the tech-savvy team that wants to further automate business tasks they find tedious. Continue reading

Property Tour AI bets on virtual agents as tour guides: Tech Review

Property Tour AI is a marketing tool that uses computer-generated “agents” as property presenters. The on-screen avatar hosts the video tour, reciting a script of highlights and features. Continue reading

Zillow acquires VRX Media in big bid to bolster ShowingTime+

Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform. Continue reading

These tech tools will upgrade your open house, from check-in to closing

When you peel back the industry stigma of open houses, you’ll find the only people who really complain about them are those who should be championing them — real estate agents. Continue reading

Is Final Offer the last word in getting sellers the highest and best? Tech Review

Final Offer is a web-based offer submission and management solution offering listing marketing, home search and showing coordination. Continue reading

Nester pulls the curtain back on your buyer’s housing costs: Tech Review

Nester is a sharp, easy-to-make-sense-of application for helping homebuyers make sense of what a home will cost them above and beyond their mortgage payment. Continue reading

5 tips for becoming stronger in a down market

A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading

Clean your house, photographers tell homesellers in new survey

Recently, HomeJab has thrust itself into the marketing datasphere, leveraging the activity of its national network of photography and real estate creatives as a source to better understand the industry. Continue reading