5 things to know before choosing a geographic farm

When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading

7 types of videos every real estate agent should master

Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Smart home technology with an emphasis on affordability

A truly affordable smart home setup may be within the financial reach of most homeowners, with lighting and security features included. Brandon Doyle reviews a range of smart and cost-efficient upgrades. Continue reading

Newlywed Britney Spears secures $11.8M California mansion

Shortly after Britney Spears’ wedding last week, the pop icon’s car was seen parked with moving trucks at a recently sold mansion outside LA. Continue reading

Customers are telling us what they want. We need to listen

When it comes to listening to our clients there is always room for improvement. Brokerage leader Kris Lindahl offers his wit and wisdom about learning what our clients need most right now. Continue reading

6 steps to increase diversity in both your office and business plan

Studies show that the U.S. residential housing market is becoming more diverse. Diversity expert Julia Lashay Israel shares why it is important for team leaders to reevaluate their business models and practices right now. Continue reading

Get on board: Training your team for fair housing

Any time you spend preparing your teams to handle fair housing questions will save you time, money and reputation in the long run. Agent Joel Lock provides strategies that allow you to go above and beyond so that the fair housing message truly sinks in… Continue reading

5 must-have qualities and skills for showing a home

More than unlocking a door, buyers want their agents prepared for showings. Santiago Arana of The Agency recommends these tips to stand out. Continue reading