The chatbot revolution has begun. Here’s what agents need to know

Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading

When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild

Many real estate agents have come to fear an appearance on Zillow Gone Wild, a social media juggernaut that has captured the attention of millions of followers who gawk at the baffling architecture, zany landscaping and bizarre decor of Zillow’s most u… Continue reading

The LA ‘mansion tax’ is coming, sending sellers on a sprint to April 1

To make their multimillion-dollar properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts. Continue reading

Will migration fizzle out in 2023? History points to existential shift

The migration trends that drove housing demand during the pandemic are ending. But that doesn’t mean people aren’t moving, according to an Inman analysis of historic data. Continue reading

Brad Pitt offloads LA estate for $39M in off-market deal

Pitt began shopping for a buyer at a $40 million asking price in January, according to reports. The home, he purchased from actress Cassandra Peterson “Elvira,” was never publicly listed. Continue reading

58 cities that had million-dollar homes in 2022 don’t anymore: Study

The number of U.S. cities where the typical home value was $1 million or more has dropped from a high of 522 in July 2022 to 464 as of January 2023. Continue reading

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading

Costly housing spurred California’s 500,000-person pandemic exit

The state’s population exodus was second only to New York, which lost 15,000 more people. The sky-high cost of housing was the residents’ primary reason for departure. Continue reading

Home showings dip in December, but slowdown may be easing

Showings were way down year over year but only dipped a little bit month over month, according to a new report from ShowingTime. They remain up compared to pre-pandemic levels. Continue reading

Pool of agents working in LA shrunk amid slowdown last year: Analysis

The number of active real estate agents in LA decreased by 27 percent year over year, falling from 4,800 agents in the fourth quarter of 2021 to 3,500 agents during the same period in 2022. Continue reading