Cloud-based brokerage Archetape grows services with 2 acquisitions

Archetape has acquired Pinnacle Realty Advisors and Broker Breakup. Agents will now have the option to choose what business model fits their needs, whether that’s a full-service, cloud-based brokerage or a while label brokerage experience. Continue reading

Northeast markets most susceptible to impacts of coronavirus

Counties in the Northeast and Florida are at the greatest risk of taking the biggest hit to the housing market in the wake of the pandemic. Continue reading

Coronavirus drives adoption of video tours

Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties. Continue reading

How to incentivize your team (without carving into your split)

Here’s how Nicole Lopez, founder of True Houston Real Estate, motivates her team by giving them what matters most and has a little fun in the process. Continue reading

CRMLS leaps from the West Coast to offer vendor services to Louisiana

Greater Southern MLS will use the California Regional Multiple Listing Service for tech and support services as it tries to build a state-wide multiple listing service in Louisiana. Continue reading

Does the car an agent drives to a listing appointment matter?

When Courtney Clarke showed up to meet a potential client last month, the first thing she ended up talking about was her 2018 M5 BMW. The man, a mechanic, loved it. Continue reading