How to sell the most ‘luxury’ home in the neighborhood

It can be lonely at the top. But in the world of luxury real estate, it’s not uncommon for there to be a single home that stands apart from its peers, whether in the finish of its interiors, the character of its architecture, or the quality of its view… Continue reading

Trending interior décor styles that sell

Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms,… Continue reading

Be on brand: align your business with the values of your luxury clients

Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading

Be on brand: align your business with the values of your luxury clients

Gone are the days of flashy wealth signaling. Today’s luxury client is all about values: whether they’re health-conscious, eco-conscious, or interested in experiences over material things, an increasing number of affluent consumers place a premium on t… Continue reading

7 must-read books to elevate your real estate marketing

No matter where you are in your career, the right book can fundamentally change the way you approach your business. This is especially true when it comes to marketing, where new ideas are crucial for success. We asked top-producing Sotheby’s Internatio… Continue reading

What it takes to connect with the new generation of luxury homebuyers

When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather po… Continue reading

The 6 features your luxury seller should upgrade

The littlest things can make the biggest impressions. When you show a high-end home, it may very well be the small flaws — scratched wood, worn furnishings, old appliances — that stand out in a buyer’s mind, no matter how beautiful the property. Continue reading

Sotheby’s International Realty hires new chief marketing officer

Chief Executive Philip White made the decision to replace Kevin Thompson with Brad Nelson, a longtime veteran leader of the brand. Continue reading

New trends in luxury second homebuyers: seeking a life well-lived

The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “… Continue reading

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading