How this new agent sold her first $15.5M home at the height of COVID

It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here’s how Siena Dorsey of The Agency d… Continue reading

Got your first celebrity client? 6 tips for making an impression

Helping celebrity clients find their dream homes can be tricky. What’s the right approach? How can you impress? Who’s the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading

What real estate agents need to know about stair lifts 

If your buyers have mobility issues, or even reservations about having stairs, here’s what you need to know to suggest stair lifts as an alternative means of traveling safely between levels. Continue reading

What real estate agents need to know about stair lifts 

If your buyers have mobility issues, or even reservations about having stairs, here’s what you need to know to suggest stair lifts as an alternative means of traveling safely between levels. Continue reading

Elon Musk takes final ‘Earthly possession’ off the market

Since vowing to unload all “Earthly possessions,” Elon Musk has sold nearly $100 million worth of real estate since 2020. But he can’t seem to part ways with this Bay Area gem. Continue reading

Pacaso backlash draws on amid latest funding round

Pacaso’s new cushy pot of cash and investor backing can’t buy away the company’s troubles with some vocal protesters located in Northern California. Continue reading

These are the 30 top real estate agents in Hollywood right now

‘The Hollywood Reporter’ on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents in Los Angeles. Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading